Built because the problem was real.
Marc Green built and deployed AI operating systems for operators in real estate, mortgage, and professional services. The problem was identical in every vertical: the work was excellent. The infrastructure underneath it was held together with text messages and good intentions.
CRMs got set up and abandoned. Follow-ups happened when there was time, which meant they often didn't. Pipelines lived in someone's head until a deal went cold and nobody knew why. The operators who were winning weren't better at their craft — they were just more organized. They had a system running underneath the work.
BuiltByKlaw is that system. Built by an operator who needed it, for operators who need it now. Every deployment is built from scratch for a specific business — not a template, not a SaaS product you configure yourself. Marc builds it. You use it. It runs.